Let’s go to a holiday park this summer
20 September 2022
A recent road trip from Wellington to Whanganui exploring all the beaches along the way highlighted the role of Holiday Parks in holiday plans.
Families, couples, and the few remaining international visitors still in New Zealand are flocking to holiday parks around the country to take advantage of reasonably priced accommodation in attractive scenic areas.
At the Foxton Beach Holiday Park, owner Uwe Kroll told me his customer profile pre-Covid was 80:20 domestic:international. “It’s Kiwis only now.”
A migrant from Baden-Baden in south-west Germany in 1995, he’s been surprised and “very encouraged” by the increase in volume in the domestic market. “June, July, and August has been 100% above last year.”
Up the road at Himatangi, most of the business for Reuben and Alice Emery is camping and caravans, but they have noticed an increase in demand for fixed accommodation since the Covid-19 restrictions ended. They’ve added a couple of motel-like units and may add more.
In Whanganui, Ben Kay and Jeanie Mar-shall, an English couple who migrated to New Zealand nine years ago, also see a trend toward holiday parks and self-contained units and motels on-site.
“Mostly it’s one or two-night stays, and up to a week over the holiday periods. We have tried 5pm checkouts on Sundays to encourage longer stays, anything to make the stay a better experience.”
At the Holiday Parks Association, an industry body representing 270 of the approximately 400 holiday parks in New Zealand, Chief Executive Fergus Brown says members all over the country have noticed an uptick in domestic business now that international travellers are almost entirely absent.
“At first we thought it might just be pent-up demand built over the periods of lockdown when we couldn’t travel, but we have found that it is bigger than that. Some holiday parks have had their best months ever,” he said.
Holiday parks have outperformed other forms of accommodation like hotels and motels.
In September, total domestic nights (including stays in isolation hotels) increased by 20% over the previous September, but nights in holiday parks went up by 32%.
In Northland nights in holiday parks leapt by 95% in September, double the overall increase 46%.
In Taupō the figures were 186% and 45% and in the Bay of Plenty 139% and 28%. Holiday parks in traditional holiday spots like Queenstown and Marlborough didn’t do as well.
“New Zealanders are hunting out holiday parks and not just in the school holidays,” Mr Brown said. “People are wanting to get away and not just on weekends.”
“We are seeing groups of women, for example, taking a road trip together, and couples who are free to travel taking a few days off to explore their own region or the one next door.”
In July, Tourism New Zealand released the results of research into New Zealanders’ attitudes to travel in their own country.
The study found that 64 per cent of Kiwis were planning to holiday within New Zealand in the next 12 months, rising to 70 per cent in the 30–49 age group, the main family grouping.
The main reasons for wanting to travel domestically were to support the economy (64%), to see more of the country (56%), to go where they hadn’t been (55%), and as a substitute for overseas travel (50%). And Kiwis wanted to go outside their own region (90%), otherwise, it didn’t feel like a real holiday.
The experience of the Emerys at Himatangi is typical. “People come here to get away from it all, for the serenity. People relax, ride bikes, go to the beach and walk,” Reuben said.
Uwe Kroll says; “The west coast beaches (like Foxton) are some of the best you can get for natural beauty; the driftwood is fantastic and the beach itself is stunning and reasonably safe, with beautiful sunsets. People come and unwind and relax.”
At Whanganui, it is more about the charm and delights of the city for Ben and Jeanie, although family fun time is important.
Fergus Brown says holiday parks offer a wide range of accommodation types. Across the country, there were 31,000 places for tents and caravans, but also 2500 cabins and over 2000 self-contained units of which about 1500 were motel units and about 700 were flats.
“It’s often difficult to tell the difference between a self-contained flat and a motel: the essential point is that they all have kitchens and en suite bathrooms.
“We have found that there is a growing market in people who want a reasonable standard of accommodation, but don’t want luxury, because they’d sooner spend their money on a good meal, or on a visit to a vineyard or a glamourous or exciting experience.”
Meanwhile, many holiday park operators are enhancing their properties to take advantage of the holiday-at-home trend by providing more self-contained units, installing more facilities for kids, and doing more promotion.
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